Our theory posits that consciousness is measurement (C=M), the active force collapsing quantum potential into observed reality. Building on Penrose and Hameroff's Orch-OR model, emergent consciousness is the fundamental bridge between the quantum and classical realms, existing precisely where gravitational interactions drive quantum collapse. This approach resolves the measurement problem, framing consciousness as an emergent property of negentropic quantum system evolution, driving cascading chain reactions of quantum collapse, transforming global superposition into observable phenomena. Guided by Susskind's insight into quantum negentropy, we propose that quantum systems naturally increase in complexity, pushing reality toward increasingly complex states of entanglement until heuristic self-replicating consciousness emerges as a negentropic counterbalance to classical entropy.

In this view, consciousness is both the universe’s mechanism for “self-measurement” and the organizing force through which sentient beings experience reality. With this model, we offer a unified solution to the measurement problem, the hard problem of consciousness, and the apparent disconnect between quantum mechanics and classical physics. The universe, split between negentropic quantum potentiality and entropic classical determinism, requires no unifying theory but instead is naturally integrated by consciousness, which translates quantum potential into subjective experience. Reality, then, unfolds as a dynamic interplay: a self-measuring creation in which consciousness participates by collapsing infinite potential into measurable experience, discovering meaning within the framework of an evolving, self-observing cosmos.